Privacy policy



These privacy policy regulations are based on the statutory provisions of the GDPR (Data Protection Basic Regulation),which will become effective on 25 May 2018. 

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

The use of our website is possible without providing personal data. If we collect personal data (for example name, first name, telephone, address or E-Mail addresses), it is wherever possible on a voluntary base. These data will not be disclosed to third parties without your explicit consent.

We point out that despite all our measures, the data transmission on the Internet (for example, in e-mail communications) may have security flaws and therefore a complete protection of the data against access by third parties is not fully guaranteed.


Diese Internetseite verwendet Cookies. This website uses cookies. Cookies do not harm your computer or contain viruses. Creating a cookie is a way of collecting data and is designed to make our service user-friendly, effective and secure. Cookies are small text files that collect and store information on your computer and are memorised by your browser.

We mostly use the so-called “session cookies” which have a limited lifespan. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize you next time you visit our site, thus offering you a better visitor experience.

By changing your browsers cookie settings, it will inform you when cookies are used. You can also specifically allow or exclude cookies for individual sites. You can change setting so that cookies will automatically be deleted when you close the browser window. If you disable cookies, the functionality of this website may be limited.

Server log files

The hosting provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits.

These are in particular:

  • Browser type and browser version
  • used system software
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request

These data cannot be assigned to specific persons. There is no merge of this data with other data sources. We reserve the right to check this data retrospectively, if we become aware of specific indications for illegal use.

This data collection is primarily used to evaluate and prevent attacks on the website. In certain situations, hosting providers are required by law to provide information about the access to counter criminal activity.

Contact form

If you fill in a form, e.g. the contact form on our website, all your details will be sent to us by e-mail and stored in our database to prevent loss and allow better traceability. We will not share this information with third parties without your consent.

SSL encryption

To protect the transmission of confidential information through our forms and for security reasons, we use SSL encryption technology. You will recognize an encrypted connection in the address bar “https://” and the lock symbol displayed in the address bar of your browser. Data encrypted via SSL cannot be read by third parties during transmission.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on users’ computers and that allows them an analysis of the use of the website. The information collected by cookies regarding the use of this website are usually transmitted to a Google server in the USA and stored there.

If IP anonymisation is activated on this website, the IP address will be shortened by Google within the member states of the European Union or other parties to the Agreement on the European Economic Area. In exceptional cases only, the full IP address will be sent to a Google server in the US and be shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information to evaluate users’ use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

The IP address transmitted by Google Analytics will not be merged with other Google information. Users can prevent the storage of cookies by setting their browser software accordingly. However, this offer notifies users that in this case you may not be able to use all features of this website. In addition, users may prevent the collection of the data (including their IP address) by cookie regarding their use of the website and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

Third parties, including Google, place ads on websites on the Internet. Third party providers, including Google, use stored cookies to place ads based on users’ prior visit to our site.

Google will never merge your IP address with other Google data. The data collection and storage can be contradicted at any time with future effect. You may disable the use of cookies by Google by changing your browser settings accordingly. 

For more information about Google’s data usage for advertising, settings and opt-out options, please visit Google’s websites: (“Use of Google by Your Use from our partners’ websites or apps”), (“Use of data for promotional purposes”), (“Managing information, Google uses to show you ads”) and (“Determine which ads Google shows you”).

As an alternative to the browser add-on for browsers on mobile devices, please install the app Ghostery.

By using this website, you consent to the processing of your data by Google in the manner and for the purpose described above.

Google AdWords

This website uses Google AdWords, an analytic service provided by Google, Google AdWords uses conversion tracking. Google AdWords stores a cookie for conversion tracking in your browser (so-called “conversion cookie”) when you click on an ad placed by Google. These cookies lose their validity after 30 days and are not for personal identification. If you visit certain pages on our website, Google and we may recognize that you have clicked on the ad and have been redirected to this page.

The information obtained by the conversion cookies is used to generate statistics for AdWords customers using conversion tracking. These statistics tell us the total number of users who clicked on the ad served by Google and viewed a page with a conversion tracking tag.

In addition to conversion tracking, we sometimes use the following functions:

  • Remarketing
  • Target groups with common interests
  • Custom audiences with common interests
  • Ready to buy target groups
  • Similar audiences
  • Demographic and geographic targeting.

Google’s remarketing feature will reach people who have already visited our site. This allows us to present our advertising to target groups who are already interested in our products or services. Additionally, AdWords identifies common interests and characteristics of the users of our website based on user behaviour on websites within the Google display network as well as contextual search engines over the last 30 days. Based on this information, AdWords will then find new potential customers for marketing purposes whose interests and characteristics are similar to those of users of our website. Targeted remarketing is accomplished through the combined use of cookies, such as: Google Analytics cookies and Google DoubleClick cookies. 

For more information about Google AdWords Terms of Service and Privacy Policy, visit this link:

Google Maps

We include Google Maps’ mapping service from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This integration means that data is exchanged in the background for tracking purposes. If you do not want to reveal any personal information, please log out of your Google Account or use a plugin like Ghostery to block the traffic. Find the Google Privacy Policy here.


We include some videos from the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This integration means that data is exchanged in the background for tracking purposes. If you do not want to reveal any personal information, please log out of your Google Account or use a plugin like Ghostery to block the traffic. Find the Google Privacy Policy here.

Facebook (Pixel) Remarketing / Retargeting (Custom Audiencens)

On our pages the Facebook pixel of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA is integrated. When you visit our pages, the Facebook Pixel establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. As a result, Facebook can assign the visit to our pages to your user account. We can use this information for Facebook Ads or for tracking functionalities. 

Please note that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. Further information can be found in the data protection declaration of facebook at If you do not want data collect via Custom Audience, you can deactivate Custom Audiences here.

Integration of services and content of third parties

It may happen that content from third parties, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are included in this online offer. This assumes that the providers of this content (hereinafter referred to as “third party provider”) perceive the IP address of the users. As without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the presentation of this content.

We aim to use content whose respective providers only use the IP address for the delivery of the content. However, we have no control over third party use of the IP address e.g. if they save it for statistical purposes. As far as we aware it, we will inform user.

If you do not want to reveal any personal data, please log out of your Google Account or use a plugin like Ghostery to block data exchange. Find the Google Privacy Policy here.

Right to access, block or delete personal data

You have the right to free information about your stored personal data at any time. In particular the origin, recipient and the purpose of the data processing as well as a right to correct, block or delete these data.

Opposition to unwanted emails

The use of the contact data published in the context of the imprint obligation for sending unsolicited advertising and information materials is hereby rejected. In the event of unsolicited promotional information, such as spam e-mails or mail, the operators of this site explicitly reserve the right to take legal action.

Come visit us

We look forward to welcoming and advising you in our specialist shop on Marktplatz in Basel. To ensure that we can give you our full attention, it is best to make an individual appointment.

Besuchen Sie uns

Wir freuen uns, Sie in unserem Fachgeschäft am Marktplatz in Basel begrüssen und beraten zu dürfen. Damit wir ganz für Sie da sein können, vereinbaren Sie am besten einen individuellen Termin.